Internet marketing is broad field indeed. Many people get confused from the start – there are just too many things involved and they start testing everything without proper focus on one thing. This way, they lose entire focus on everything. Why don’t we focus on one thing at a time?
Today, I want to talk about how PPC can be better than SEO. First of all, what’s the difference between the two? PPC stands for pay per click – it’s a marketing strategy that involves advertising on other ad networks. There are quite a few payment options in advertising, PPC is the one where advertiser pays a certain amount of money for each visitor. SEO stands for search engine optimisation – it is a process during which website is optimised for search engines and then search engines rank sites high for specific keywords. However, it is never rainbows and sunshine – there is much more involved on the marketer’s side. Visitors are free but it’s not free to get to such SEO level. So, why PPC may be better than SEO?
- PPC provides almost instant results – it is true, sometimes it may take one hour, sometimes a day or two to set up PPC campaign and get approved. SEO, however, may take weeks, months or even years to reach rankings that provide traffic.
- You get what you pay for – if there is no traffic, you pay nothing. If there is traffic that goes to your website, only then you pay. There is no money wasted unless your website is poorly optimised for sales but this is not what this article is about. When it comes to SEO, you will most likely hire someone to rank your site for certain keywords and let’s assume that your website ranks in top 3 for whatever keyword(s) you requested your marketer to rank. It does not guarantee that there will be any traffic to your website.
That being said, it does not mean that SEO is dead. There are great things about SEO and greatest of them all is that it can provide extra sales! Still looking for SEO Hemel Hempstead? I think you found it!