Bringing traffic to your website is one thing, but you’re going to need a platform to monitor that traffic. In traffic case studies, you need a good understanding of where your traffic is coming from and how you can maximise that audience.
Monitoring traffic is an incredibly important part of the running of a website. In this article, we’ll take a look at the best platforms for monitoring web traffic.
The most well-known of those platforms is without a doubt Google Analytics. This platform is built upon Google’s technology and is home to some pretty fantastic traffic case studies. Google Analytics offers both free and paid solutions and works by implanting a small script into your website. Google then do the rest of the work, compiling traffic numbers and information about who your visitors are. Google’s easy to use dashboard provides website traffic information for even the most amateur of webmaster.
If you’re looking for a web analytics solution that you can host on your own web server, then Piwik is perfect for you. This platform provides a handy little zip file that you can upload to your web server and track the traffic of your website on that server. Piwik then gives you your own dashboard for monitoring web traffic. Piwik is used by individuals and large corporations alike and is completely open source.
If you don’t fancy the legwork of hosting Piwik on your own server, then their cloud-hosted service does all the work for you, at a cost.
Finally, if you’re looking for a way to quickly monitor the traffic and analytics of a website without installing any software or implementing any code, then Alexa.com is an incredibly handy website. This handy online platform allows users to quickly input a web address and Alexa will pull up information about visitors, search results and audience demographics. Alexa can’t provide statistics on the same scale as Google and Piwik, but that it can provide handy snippets of information about any website.
We’ve only scratched the surface of some of the platforms out there for monitoring web traffic – in an age of true analytics, web traffic monitoring really couldn’t be easier.